Jason, this is the plan on one page: how we got here, your market, what is working right now for another commercial landscaper, and what the numbers look like with yours plugged in.
Three months, one thread.
"I would be interested in how this works. Feel free to reach out anytime."
DeLille Field (65+ Triad properties), Koury Corporation (2M+ sq ft), ANDMORE, and the Gallimore Industrial Center park.
You take small and big properties, 2-person crews, 2 trucks on the bigger sites. Your Google leads run about $50 each and you often price on the phone.
Your numbers in, one price, and a yes or no on starting.
Greensboro, Winston-Salem, High Point, Kernersville, Thomasville, Lexington, Burlington, Asheboro. These are estimates from the metro's size. In week one we count it exactly, property by property, and you approve the list before anything sends.
| Property type | Who signs the contract | Properties (est.) |
|---|---|---|
| HOAs and condo associations | Community association manager, board president | 1,200 to 1,800 |
| Apartment communities, 50+ units | Property manager, regional manager | 400 to 600 |
| Office, industrial and warehouse parks | Property manager, facilities director, owner | 600 to 900 |
| Churches, private schools, medical campuses | Facilities or operations director | 1,000 to 1,500 |
| Retail and shopping centers | Property manager at the owner or the management firm | 300 to 500 |
| Total | about 2 decision makers per property | 3,500 to 5,300 |
A commercial landscaping and snow company outside Boston, two yards, same model you would be on. Started Sep 23. The first six weeks were testing: a dozen angles across snow, HOAs, office parks, owners and role inboxes. Real numbers from our system, through Nov 9.
HOA management firms and "rebid" timing replied best. Office parks and campuses booked walks. Snow-first emails and role inboxes (info@, office@) produced nothing, so they are cut. Across everything, about 1 interested buyer per 145 people reached, and the projection below runs on that blended rate, testing included.
A 23-building campus asking for landscaping proposals. A management firm with a rebid due in two weeks. A private school's operations director booking a campus walk. A CEO of a five-company real estate group asking "are you looking for more business?"
Testing is done. You start on the angles that converted, not the ones we cut.Short, plain, from a person, no links. Written here for Lawn Works. You approve every word before it sends.
A model, not a promise. It applies the Boston rate to your market, including their testing weeks, so starting on the winners should beat it. The real number shows up in the first 30 days.
Both work. They are different buyers.
Most service companies spend about 10% of revenue on marketing. Put in your numbers and this shows what that 10% buys per walk.
First year only. Every year the account renews is on top. We charge $200 per held walk, $500 on 5+ acres.
The property types you want more of, your radius, and any you won't touch. You approve the list and the emails.
Under your company name, from separate domains, so your own email is never at risk. We handle every reply.
The walk lands on your calendar with the address, the person and what they want. You quote and close.
Send us the 2 or 3 property types you want most and how far your crews will drive. We build your list this week, you approve it and the emails, and the first sends go out the week after.